MATR BOOMIE's mission is to create opportunities for women and minorities in India to help them realize their creative, economic and leadership potential. Since 2006 their network of artisans has grown to empower 20,000 individuals in 40 communities and creates a critical difffference in the lives of the artisans, their families and communities by investing in medical clinics, schools and public health infrastructures.

Located along the eastern coastal region of India, their tribal jewelry-making partners are part of a local NGO that empowers disadvantaged, marginalized communities with job training, policy research, and development projects. In addition to receiving fair living wages, the artisans are educated about children’s rights and gender issues.