Aravali works to preserve traditional block print motifs, often introducing a modern twist in design or color. Block printing is a labor-intensive method to hand-print fabric. Artisans imprint the cloth with hand-carved wooden blocks. The printer moves left to right, stamping the cloth, repeating to cover the entire cloth with the intended design and colors. These teak blocks come in many different shapes and sizes. Each has a guide or registration point to dovetail both designs and color.
Details + Dimensions
90" x 60"
cold wash, line dry, warm iron
Meet the Maker
Aravali is a for-profit company supporting the work of close to 150 artisans in the Jaipur area, primarily men working in blockprinting workshops in and around Jaipur, as well as women in Rajasthan who produce embroidered items. Manager Rahul Duggal sees their greatest strength as their commitment to forming long-term relationships; Aravali has been working with many of the same workshops for 10 years or longer. Their target wages are slightly higher than the local market. The workshops are within a relatively close geographical range, which allows Aravali to maintain close contact with the artisans, despite their small administrative staff.